Focus on Leads Most Likely to Convert
Automatically score leads based on engagement, fit, and behavior. Prioritize outreach to the highest-potential prospects and stop wasting time on dead ends.
Why Teams Love Lead Scoring
Prioritized Outreach
Focus your team on the leads most likely to convert, based on data, not gut feeling.
Faster Qualification
Instantly see which leads meet your ideal customer profile without manual research.
Automated Lead Routing
High-scoring leads get automatically assigned to your best reps.
Reduced Wasted Effort
Stop spending time on leads that were never going to buy.
What You Can Do
Customizable Scoring Rules
Define scoring criteria based on demographics, firmographics, and engagement signals.
Engagement Tracking
Score leads based on email opens, website visits, and content interactions.
Score Decay
Scores automatically decrease for inactive leads to keep your pipeline accurate.
Threshold Alerts
Get notified when leads cross scoring thresholds for immediate follow-up.
Common Use Cases
Frequently Asked Questions
How is the lead score calculated?
You define scoring rules based on contact properties (company size, industry, role) and engagement signals (email opens, page visits). Scores update automatically.
Can I customize the scoring model?
Yes, create custom rules with any combination of contact fields and activity data. Assign positive or negative point values to each criterion.
Does the score update in real time?
Yes, lead scores update automatically whenever new data comes in, such as a new activity or field change.
Can I set up alerts for high-scoring leads?
Yes, configure threshold alerts so your team gets notified instantly when a lead reaches a certain score.
Ready to Try Lead Scoring?
Start your free trial and see how Lead Scoring can transform your sales workflow.
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