Amazon Seller Central + Relay
Manage Amazon buyer-seller messages in your help desk
Connect Amazon Seller Central to Relay and handle buyer-seller messages alongside your other channels. Order context syncs in, so agents answer Amazon questions without leaving the inbox.
What You Can Do
Get Started in 15 minutes
Connect Amazon Seller Central to Relay with these simple steps
Authorize Seller Central
Connect Relay to Amazon via Login with Amazon (LWA) and grant access to your seller account and marketplace.
Sync Orders and Messages
Relay pulls in buyer-seller messages and order context through the SP-API so conversations arrive with the details agents need.
Reply From One Inbox
Answer Amazon messages alongside email, chat, and other channels — with AI drafts, macros, and order context in the sidebar.
Why Connect Amazon Seller Central?
Order Context Without the Tab-Switching
See order and return details next to each Amazon conversation instead of jumping into Seller Central.
Consistent, Grounded Answers
The same AI knowledge base that powers your other channels drafts replies for Amazon messages, reviewed by an agent before sending.
One Workflow for Every Marketplace
Handle Amazon alongside Shopify and your other channels in a single, trackable inbox.
Perfect For
Frequently Asked Questions
Which Amazon account type do I need?
You need an Amazon Seller Central account. Relay connects via Login with Amazon (LWA) and uses the Selling Partner API (SP-API) to sync messages and order context.
Does Relay sync order and return data?
Yes. Relay syncs buyer-seller messages plus order and return context from the SP-API, so agents can answer questions with the order details already on screen.
Can I use AI reply drafts on Amazon messages?
Yes. Amazon conversations are tickets like any other channel — the AI drafts grounded replies and your agent reviews and approves them, in line with Amazon's messaging policies.
Ready to Connect Amazon Seller Central?
Set up in 15 minutes and start delivering better support today.
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